Citizens
Everyone in VanillaCity has a page here: their card as the game shows it, their look, the ribbons they've earned, their companions and their apartment. Look someone up by name.
Your own page
Your page shows what anyone could see of you in town. It never shows where you are, whether you're online, your money, who your friends are or what you've said. Your card's own choices hold here too: what you show on your card, and who sees all your ribbons. To take your page off the website, open the Menu in the game, then Account, and turn off My page on the website.